Meet Our Team
Meet our dedicated Parking Management and Public Safety Experts
Meet our Leadership Team
After Steve graduated from Baylor University, he was hired as a software developer for Cardinal Tracking. Throughout his career, Steve has developed software, managed development and support teams, and developed new business opportunities for Cardinal. In 2003, Steve was promoted to President and CEO and continues in that role today.
Mike is the Product Development Manager at Cardinal Tracking with over 23 years’ experience in software development and system architecture. Mike leads and mentors a team of developers in developing and delivering scalable, high-performance, enterprise business solutions to our customers. He has over 30 years’ experience in the technology industry leading technical teams and providing hands-on technical programming expertise.
Eddie is the Business Manager for Enterprise Accounts/Special Projects. Eddie has been with Cardinal Tracking since 2007 working in various roles along the way including Product and Project Manager positions. Eddie currently leads his team in strengthening our relationship with our enterprise accounts by providing outstanding customer support and custom software solutions.
Laura is the Public Safety Business Unit Manager for Cardinal Tracking. She has been a part of the Cardinal team for the last 20 years in many areas from Training/Support to Project Management to Sales to Manager of the Public Safety Product line. Before Cardinal, Laura was a Lieutenant at the UT Arlington Police Department where she managed records (she was a Badge user even then) and IT. She received her Bachelor’s Degree from Baylor and has her Master’s Degree in Public Administration from the University of Texas at Arlington.
Meet our Sales Team
Michelle is the Regional Sales Manager and primary contact for Texas and non-US areas. Michelle has been in public safety software sales for the last three years, and before that, she spent 20 years as the program manager for the Texas RATT Auto Crimes Prevention & Education Task Force. She is a Certified Crime Prevention Specialist (CCPS) with the Texas Crime Prevention Association and a certified instructor with Texas Commission on Law Enforcement (TCOLE). She serves as an Associate Director on the International Association of Auto Theft Investigators board.
Phone number: 800.285.3833 ext. 353
Amy is the Regional Sales Manager for the Northern US region. Amy is the main point of contact within Cardinal for that territory concerning any new purchases or products. Amy has been with Cardinal over two years and has more than ten years of experience in sales and marketing in the public safety industry.
Phone number: 800.285.3833 ext. 117
Troy is the Business Development Manager at Cardinal Tracking and leads our B2B sales department and develops relationships with our partners. Troy has been with Cardinal Tracking since 2004 and has worked in various sales-related roles along the way with a specialty in hardware knowledge and currently supports the different business channels at Cardinal.
Phone number: 800.285.3833 ext. 340
Peter is the Regional Sales Manager for the Southern US region. Peter is the main point of contact within Cardinal for that territory concerning any new purchases or products. Peter has over 30 years of experience in Court, E911, and Public Safety solutions.
Phone number: 800.285.3833 ext. 133